I went in for a haircut a couple of weeks ago, and while chatting with the barber, I mentioned how I worked on the same desktop for six years, and used a BlackBerry as my mobile workstation for three years. As you can tell, I like stability. Around this time, my desktop started flashing Blue
I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.” It’s a word woven into the fabric of my entire life. It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and
My father was a doctor for more than 35 years. He never had a website or hired a freelance writer, but he also worked in a different era. In the 70s and 80s, the Internet was not widely used by the general public, so his pediatrics practice was referral-based. When he saw my portfolio of
I like to think of writing and editing the way a boxer might think of his fists. One’s steel, the other is iron. If one don’t get ya, the other one will. For me, the writing process is chaotic, disorderly, and powered entirely by imagination. Whether I’m writing website content, brochure copy, book reviews, business
People surfing the web for a certain product or service – such as graphic design – are already half-sold when they visit a website. Well-written website content makes your products/services enticing. It compels the prospect to click “order,” “buy,” or “e-mail for more information.” Badly-written copy does the opposite. Confused or bored surfers will leave
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