I’ve been blogging about copywriting and editing for the past few years, but I decided to create a new name for my business this fall. I’ve always enjoyed the word, “enlighten.” It’s a word woven into the fabric of my entire life. It’s part of my spiritual background (I’m not a proselytizer, don’t worry!), and
Website content is probably the most viewed content today. And yet, I think it’s often written as an afterthought. Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product. For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services well enough. Talk about throwing the gauntlet down!
I based my former site design and color scheme on my business cards. My client gave me points for branding myself, but he pointed out that with the emergence of tablets like the iPad, site designs should focus on simpler graphics with more information about services. The verdict is still out on that, I think, but I definitely agreed that my site needed an upgrade.
I included more information about my services, and I included a testimonial. Check out the results, and let me know what you think!
If you, or someone you know, needs website content, my initial consultation is always free. I love learning about different businesses and organizations, so let’s talk!
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