Blog - Page 4 of 8 - Enlighten Writing

The Importance of Website Content

Website content is probably the most viewed content today. And yet, I think it’s often written as an afterthought. Sometimes website content focuses on over-selling a business, or it doesn’t include enough information about a product. For example, a client of mine (a Portland-area dentist) told me that my home page didn’t sell my services well enough. Talk about throwing the gauntlet down!

I based my former site design and color scheme on my business cards. My client gave me points for branding myself, but he pointed out that with the emergence of tablets like the iPad, site designs should focus on simpler graphics with more information about services. The verdict is still out on that, I think, but I definitely agreed that my site needed an upgrade.

I included more information about my services, and I included a testimonial. Check out the results, and let me know what you think!

If you, or someone you know, needs website content, my initial consultation is always free. I love learning about different businesses and organizations, so let’s talk!

Reaching Your Audience

If you’re a small business owner, reaching your audience can be a challenge. As a freelance writer, I’ve certainly encountered that dilemma. I re-started my freelance writing career just over two years ago, in an economic environment that can be challenging. I think many small business owners can relate. The economy is improving (my business

Brave Little Blogger

I’m proud to be a prize donor for fellow freelance writer Emily Suess‘ “Brave Little Blogger” contest. “What is this contest about, Mahesh?” I’m glad you asked! It’s a free contest for all bloggers. As Emily says, “it doesn’t matter whether you blog for fun or money … through blogging, we are all given a

Small Business Owners and Dave

If your job title is “freelance writer,” then prospects, clients, friends, and strangers on the street understand your core competency and value. But it also means you wear all the entrepreneurial hats. (Some folks call this being a “solopreneur.”) Right now, I outsource my accounting, but I do everything else … sales, project management, accounts

Working From Home: Pros and Cons

One of the perks of being a freelance writer (especially in a pedestrian/mass transit friendly place like Portland, Oregon) is the ability to work flexible hours. At the present time, I work from a home office. It can be an equitable arrangement, especially since my wife paints her pet portraits from home, too. I

2012

I hope everyone had a great winter holiday, and that 2012 is treating you well so far. As I mentioned last year, I prefer aspirations to resolutions. My aspirations this year are basically an extension of last year’s … grow, read more, and volunteer more. I have one more entry in my “great writing” series:

Freelance Writer: Brand Loyalty, Empathy, and Coffee

I’ve mentioned to friends and family that working as a freelance writer makes me more understanding of service providers I use. I have to be the recipient of truly rude and reprehensible customer service to get growly right back. Brand loyalty is earned not just by consistently great service, but when things don’t always go

Freelance Writer: Guest Posting … Again!

I have another guest blog post up for freelance writers (and anyone else) at Emily Suess’s blog. This time I talk about how intuition can really help you at the beginning of a project. And I also link it to Star Wars. Because, y’know, that’s how I roll.

Freelance Writer: Excellent Website Content

I love writing website content. It’s challenging and rewarding. You have to engage people’s interest, and (hopefully) “convert” them into customers … or entice them to return. For today’s blog post, I want to focus on two websites that engaged me through excellent copywriting, as well as effective visuals and superlative design. (And I have

Freelance Writer: Guest Posting!

I have a guest blog post up for freelance writers at Emily Suess’s blog, as part of her super cool “Writers Week” blogstravaganza! The effort is pretty extraordinary, and I’m proud to be a part of it. Check it all out if you have a moment!

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