A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions. I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” “Copy” is a journalism term and one that evokes smoky newsrooms and
(A version of this blog post first appeared at the Copywriter Conclave of Portland. Happy Holidays folks!) If you don’t have access to in-person resources, there are many freelance writing advisors on the Internet. Many monetize that advice through coaching, online classes, e-books, and so forth. Some are good and some are bad. Peter Bowerman
My freelance copywriter and editor networking group, The Copywriter Conclave of Portland, recently engaged in a lively and free-wheeling discussion about prospective clients and proposals. We were able to attract prospects and even get to the proposal stage, but sometimes, the almost-projects fell through shortly thereafter. We all determined that some unseen, emotional aspect comes
We are inundated with information every day. Our work and home responsibilities involve a flood of calls, messages, and texts. It’s never been easier to lose track of something, even if it’s important to us. It’s no wonder that so many people are grateful for a simple, kind reminder about something they promised to do.
Inbound marketing is a powerful way to grow your business, especially if you’re a freelance copywriter. I was thrilled when my first prospective customer found me after I’d written a blog post. It happened when I was two months into my nascent freelance writing career. My prospective client and I scheduled a call, we hit
(Image Credit: “Light Bulb No. 2” by Chuck Coker) My networking group, The Copywriter Conclave of Portland, keeps a regularly updated blog chock full of valuable information for me, my fellow “Conclavists,” and our clients. I’ve been thinking a lot about what Conclave founder Amber James brought up in April: the ideal client. Amber mentions
Spring is finally here (well, for some of us), and it’s a great time to focus on your backyard or porch garden. It’s also the perfect time to attend to to your “content garden.” Web copy, print collateral, blogs, PR, social media, and even TV or radio commercials all need care and attention to thrive.
If you own a business with a presence on the Internet – whether you’re a Portland-area freelance writer like me or a process server like my client, VeriServe Solutions – you know the importance of search engine rankings. Or I hope you do. I wanted to write a blog post to get you up to
2013 was … unique, wasn’t it? It definitely was for me. I transitioned from a Portland area freelance writer and editor to a branded business complete with a new office, an Oregon registry number, and a city license. I felt sort of like Dak, Luke Skywalker’s gunner from The Empire Strikes Back. I felt like
We may be transforming into a paperless world, but I will always believe in the power of print. In my opinion, high screen resolution and pristine digital images will never replace the scent of finely-milled paper or dust jackets as glossy as polished stone. In the marketing realm, you can’t beat the allure of the
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