People surfing the web for a certain product or service – such as graphic design – are already half-sold when they visit a website.
Well-written website content makes your products/services enticing. It compels the prospect to click “order,” “buy,” or “e-mail for more information.” Badly-written copy does the opposite. Confused or bored surfers will leave your site and go to the next one.
It’s my job as a freelance writer to create website content that converts prospects into customers.
Website content is my most favorite type of non-fiction writing. I first wrote web content for Starry Starry Arts, a gift gallery I co-owned with my Mom. Starry Starry Arts closed a few years ago, but you can still see some of my website copywriting here.
What do I believe makes effective website content? Glad you asked! Exceptional website content uses The Three Bs:
- Brand focus. Your website needs to communicate your identity and what makes you memorable.
- Brevity. Show prospects what you offer by using clear language. Don’t inundate them with too much information.
- Best products/services. Highlight your “flagship” products and services in prime website “real estate” areas like your home page.
Naturally, your website content should communicate everything that is central to your business operations. If you’re an e-commerce site, you will obviously need product descriptions for all the items you sell.
I am currently writing website content for a business consultancy. There are six pages with varying amounts of information – each page is meant to give enough “good stuff” to have prospects e-mail or call for more information.
I have also done some “pro bono” website content writing, helping my Mom, sister, and wife with their respective businesses. Pro bono copy helps keep us human!
I would love to help you and your business have a stronger brand and identity on the World Wide web. Please contact me for more information!
